Why Complex B2B Deals Aren't Closing (And How We Fixed It)

Developing a solid network and fixing obstacles are the necessary factors for attaining success in complex business-to-business purchases.This article is for B2B marketers working to shut long, intricate sales cycles. Recognizing your prospective customers and solving their actual issues is vital for success.# 1 Construct a Community First, Market

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Unveiling the Power of a Chief Marketing Officer in a Disruptive Innovation Business - Mark Donnigan startup virtual cmo

In the ever-changing landscape of startup business, having a Principal Advertising And Marketing Officer (CMO) can make all the difference. A competent CMO brings indispensable competence to the table, from defining the firm's identity to driving regular development. We will check out the relevance of a CMO in a start-up, including their duty, adva

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B2B Marketing - Interview with Mark Donnigan

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

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